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March 29, 2010 - For immediate release


Birmingham, England – April 6, 2010 - Virtual Air Guitar Company Ltd, a computer vision specialist and independent game developer, announced today that it will be exhibiting at the Gadget Show Live in Birmingham, England April 7-11, 2010. Gadget Show attendees can stop by the Future Tech Zone to check out Virtual Air Guitar Company's patented FreeMotion® technology that replaces the traditional game controller for consoles and PC.

Virtual Air Guitar Company designs and develops camera games where the player literally gets to be the hero of the game, playing not as an avatar but instead appearing in-game as himself, boosted with new skills and capabilities. Using the camera, FreeMotion® tracks the player's full-body image and allows them to perform unrestricted natural movements that are reflected in-game. The FreeMotion® technology will be demoed at Gadget Show as part of the company's latest game-in-development project, Kung Fu Live, where the player is literally immersed into the game as its lead character!

Having worked on camera games for nearly a decade, the core Virtual Air Guitar team members have acquired a wealth of experience in applying computer vision technology to games.

"Technology should be the enabler in designing exciting new games, not a gimmick or end in itself," says Teemu Mäki-Patola, CEO, Virtual Air Guitar Company Ltd. "The design rules for camera games do not comply with industry traditions. We're working to redefine the genre by taking a completely fresh approach, making the experience more in-depth and personalized to each player."

Virtual Air Guitar Company sees an opportunity to attract new gamers with the intuitive and interactive user interfaces inherent in their camera games. With no need to memorize complicated button sequences the threshold to experimenting is lowered significantly. Games played in a social setting amongst family and friends bridge the gap between casual gamers and the hard-core audience.

About Virtual Air Guitar Company

Virtual Air Guitar Company Ltd is a Helsinki, Finland based next-generation (Xbox 360, PlayStation 3 system and PC) game developer. The company was founded in 2006 by new media, computer vision and virtual reality researchers to design and develop unique social games and exergames using our patented FreeMotion® technology.

For more information about Virtual Air Guitar, please visit www.virtualairguitar.com.

For Business Inquiries:

Teemu Mäki-Patola, CEO
teemu AT virtualairguitar DOT com
+358 40 760 6517

For Media Inquiries:

Tracie Snitker
Reverb Communications
209-586-1495 x104